Following a move back to Dublin after an 11-year stint in London working in sports marketing, Lorraine Rooney established her brand, Baal & Tanit, after painting a French market basket for her mothers birthday.
Rooney quickly identified a gap in the market for monogram products and personalised stylish items that have become highly sought after. One of the unique aspects of the Baal & Tanit brand is that the customer is given the opportunity to be fully involved in the design process as each product is designed from a 16 colour paint pallet and ‘personalised your way’. “I love to see the different colour combinations people come up with, really the only limitation is your own creativity,” commented Lorraine.
The range is rapidly expanding but the core products include French market straw baskets, clutches, capes and scarves. The Baal & Tanit name is a nod to the Ibizan sun god’s where Lorraine was married in 2009, and draws much of her inspiration for the brand. The white island of Ibiza was the ideal location to have their first official photo shoot and really bring the brand to life.
Baal & Tanit is sold exclusively online and has seen rapid growth over the last 9 months. The brand has also gained international momentum with a strong customer base both in the UK, Europe, Singapore and Australia. In order to accommodate the rapid growth, Baal & Tanit will be unveiling a new look website in the coming weeks.
Baal & Tanit will open the doors to a ‘Pop Up Workshop’ in the heart of Sandymount Village this June that will run until December 2018. It’s a hugely exciting opportunity and the first of it’s kind in the area. Customers will be able to view the products in person by appointment or in workshop hours.
“Opening the doors to a Baal & Tanit pop up is beyond any expectations I had for the brand starting out and I’m both incredibly excited and grateful for all the support. Working from home is no longer an option as the business has outgrown the space and it’s also not practical as I have three young children. Sandymount is such a wonderful village and seems like the ideal location for a Baal & Tanit pop up”.